Shop more sustainably
Most of us understand why we should shop more sustainably – to reduce waste, make supply chains more ethical, and tackle climate change, to name a few.
In fact, two-thirds of Brits are willing to pay 10% more for sustainable products (YouGov: British attitudes towards sustainability in 2024). Price remains a barrier for many of us – prices will only come down if we increase demand for these products.
46% of people in Britain are trying to reduce single plastic consumption. step into any supermarket and you will realise this is easier said than done, with most products wrapped in plastic bags or containers.