Shop more sustainably
Many of us understand why we should employ more ethical and sustainable shopping practices. It helps to reduce waste, make supply chains more ethical, and tackle climate change, to name a few benefits. In fact, two-thirds of Brits are willing to pay 10% more for sustainable products (YouGov: British attitudes towards sustainability in 2024).
But price remains a barrier for many of us – prices will only come down if we increase demand for these products. 46% of people in Britain are trying to reduce single plastic consumption. step into any supermarket and you will realise this is easier said than done, with most products wrapped in plastic bags or containers.