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Spend money on ethical companies

Customers are increasingly searching for ethical and sustainable companies, that truly demonstrate positive impacts on local communities and the industry. Yet, it can be tricky to distinguish the companies that are genuinely doing good from the ones that are just good at overselling their efforts.

One of the main drivers of this shift in consumer behaviour despite the cost-of-living crisis is the raising awareness of climate change. 85% of us say we are already feeling the impacts of climate change, and as a result are trying to find lower-impact solutions that benefit the local economy as well (PwC 2024 Voice of the Consumer Survey | PwC).

There are lots of benefits to giving some thought to how you spend your money, including:

  • Feeling proud of yourself, knowing that you've made a positive impact on the world by purchasing from ethical companies.
  • Supporting local businesses that look beyond their balance sheet and genuinely care about their communities.
  • Giving indirect support to the local community projects by buying from companies that value social impact and community support.